Raffles For Less
Raffles are a great way to engage with your community and raise funds. To get the most out of your raffle, make sure you have high-value prizes that will excite your audience.
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Designer items and services (like a spa day or cleaning service) are attractive to people who would be hesitant to spend the money for these things on their own. Airline tickets are also a winner.
Golden Ticket
Golden Ticket is the ideal raffle for nonprofits that can’t sell high-dollar items at their gala but want to raise some extra funds. These organizations can set a goal for their tickets, such as raising $10,000 with the game. They can then figure out how much money they’ll lose on their most expensive live auction item, and ensure that the total revenue from the tickets will exceed that amount.
Several organizations have found that tying the Golden Ticket to a particular theme can drive participation. For example, an Olympic-themed event could feature a “golden medal” to be awarded to one ticket buyer who wins the prize. This adds a fun twist to an otherwise ordinary event.
To enter, hand-print your complete name, address, city, state and ZIP code on a plain 3” x 5” piece of paper, place in a business-size envelope and mail it by the Mailed Entry Postmark Date(s) shown in the chart below. Entries not received by the Mailed Entry Deadline will not be carried over to subsequent Monthly Entry Periods.
Designer Items
Designer watches, bags and jewelry are big-ticket items that often attract a lot of interest in your raffle. But they aren’t the only high-ticket prizes you can enter into a raffle. In fact, experiential and service-based items are 2.5X more popular than physical objects in a fundraising raffle. This includes things like fitness training, family photoshoots and beauty and spa treatments.
It also helps to make sure the item you’re offering is aligned with your cause and on-brand for your organization. For example, if your mission benefits people working in the restaurant industry, you might offer a restaurant voucher or cooking class with a celebrity chef. This way, you can be assured that your luxury items and experiences will have the highest possible value for your donors.
Airline Tickets
BBBS has found that the best raffle prize for their Gift of Flight fundraiser is airline tickets. They’ve sold more than 1,500 tickets online and in-person using the free fundraising service, Zeffy.
Airline tickets are a great way to get supporters excited about your raffle and spread the word about your organization. However, you must be able to secure and process the right information to sell tickets effectively.
Ensure that your website allows individuals to purchase tickets through a secure and convenient method. Make sure that it’s mobile-responsive to support people with different devices and preferences. Also, give participants the option to submit their code and contact information online, as this will help your organization promote future fundraising events and other information.
