I'll preface this by saying

Just because it's the EA name attached to Madden 21 coins. Same would happen if it was Epic or Activision. If CDPR, Valve or any other cherished company did the same, comments would be completely different. Edit: Sony did the exact same and the general reception on those comments are mostly positive. Stay refreshing, Reddit. I don't think so. If their main customer base is African American is does not make sense to market to them at the moment. As they won't be spending right now, as games isn't on there minds right now. Not about respect imo. More or less they not moving to the shops right now to make purchases. Now using marketing they can use this as a show of solidarity with this market. Perhaps this really is the cynical part of me. A wonderful gesture, but aren't these the very same men and women who dared Colin Kaepernick's title from a song in a few of the past Madden games?

I'll preface this by saying that I do not think it's a bad thing for them to bring awareness to this issue. It's important that it can not just be ignored by taking a look from it. That said, I really do possess a certain amount of distrust towards multi-billion buck multinational corporations paying lip service to important social problems. Obviously, as a philosophical business they're under no duty to do so, and yet it rings hollow when they try to stand in solidarity with all the common men and women. Now there are businesses out there that do things and this is the time to highlight those efforts; tocheap Madden nfl 21 coins show that they're more than simply words.