Alibaba Group Holding has restructured the back-end operations

Alibaba Group Holding has restructured the back-end operations of its core Chinese online retail platforms Taobao Marketplace and Tmall, as the e-commerce giant moves to bolster its lead in the world's second-largest economy amid increased competition and tightened regulation.

The restructuring includes the establishment of three new operations centers for both Taobao and Tmall, focusing on platform strategies, user expansion and industry growth for merchants, according to a report from the newspaper. People's Daily, citing an internal letter from Alibaba. Alibaba later confirmed the report, but declined to comment.

It marks the first major initiative by Dai, a member of Alibaba's co-founding team, in her new role, a month after the biggest management reshuffle at the company in recent times. Dai, who has worked across multiple business segments in Alibaba, is known inside the company as Su Quan, one of the most powerful female martial artists in novelist Louis Cha Leung-yung's kung fu masterpiece The Deer and the Cauldron.

In addition, Daofang is responsible for the live broadcast, and Qiancheng is responsible for the ecology of shopping and other contents, all of which are directly reported to Dai Shan. After this round of adjustment, Taobao will form a unified platform mechanism to ensure that consumers' shopping experience is simpler and smoother, and the development and growth of small and medium-sized businesses are more deterministic.

In November 2021, Alibaba reported a net profit of 5.37 billion yuan ($833 million), down 81% year-on-year amid losses in investments in publicly traded companies. hole. However, China's leading e-commerce group also recorded growth in a number of other strategic businesses, such as Taobao Deals.

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