Do you already use the sales funnel to generate leads for your company's website?Are you well aware of the potential of this conversion funnel strategy for acquiring new customers?
The conversion funnel understands and its monitoring can be done in different ways, from spreadsheets to software such as aCRM system, for example.In this post, you will understand a little more about the funnel phases and learn how each one can improve your business.
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How does the conversion funnel apply to my sales process?
The conversion funnel, also known as the sales funnel, is nothing more than a technique to manage, through steps and targeting, a company's sales.
It is not enough to open a business and offer products, it is necessary tounderstand the needs of customers and guide them to purchase.
When your prospect's first contact is made through your website, the sales funnel is structured on the actions of that contact to turn you into a customer.
In this strategy of your conversion funnel, it is possible to direct an appropriate type of content or an action to each phase of the sales process: from a simple visit with no intention to buy on your website, to the contact made by the sales team that will consolidate the transaction and will open doors for further negotiations.
Learn the 4 Steps of Selling Conversion Funnels to transform visitors coming to your site.
#1.Visitors: initial contact with your audience
The first phase includes people who, for some reason, access your site through web search tools such as Google, ads, social networks, among other sources of traffic.
However, the interest of internet users is varied and the search can come from curious people who are just searching for something, or those who already know what they need.
At this stage of the funnel itis essential to awaken and hold the attention of this contact.This is done by providing quality content and constant updates, so that the Internet user feels motivated to return to your page.
Good material also helps the user to share the link on social networks or quote the product or service on other websites, consequently increasing the number of visits and bringing more interested parties to your conversion funnel.
#two.Leads: contacts interested in what you have to offer
Leads are users who may become customers but have no purchase intent yet.
They are visitors who have received free material from your company such as an eBook or whitepaper, for example and in return have provided some personal information, such as name and email, which they will use as a contact point.
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To ensure agood number of leads in the conversion funnel, itis essential to measure the outcome of the processes that convert visitors.
The low conversion rates in the funnel point to the fact that the action is not attractive, or is generating repulsion among internet users, either due to the request for a lot of information in the form fields or the requirement of data that not everyone likes to provide, such as the social security number and home address.
After winning over visitors and turning them into leads, it's time to earn your internet user's trust.
You can do this with quality and targeted emails, focusing on the demands of each one.
#3.Opportunities: interested parties who have the profile to become customers
Potential leads increase the opportunity to make sales.And it is at this stage that Internet users start to receive contact from the sales team, with a targeted approach according to the user's interest.In this step, the lead is one step away from becoming a customer.
#4.Customers: the goal of everything from the top of the conversion funnel!
After a complete step of going through the sales funnel, transforming the lead at each stage of the funnel, your internet user finally becomes a customer.
But it is worth remembering that all the quality marketing work does not end in this process.
Now it's time to start an opportunity elevation phase to receive a recommendation or makenew salesto that same customer in the company.
It is essential to continue working in theafter-salesand check the level of customer satisfaction, in addition to having knowledge of how many sales were closed by referring that customer.
With in-depth study and optimal results measurement, you will be able to better understand where your business' sales are coming from and how they are going through the conversion funnel.
After understanding how thesales funnel structureworks, it is important that the company follow all the processes that comprise strategy marketing and how to align it with the sales team.
With this, it is possible to optimize the procedure and improve the commercialization of the business.Measure your conversion level at each step of the conversion funnel to see new facts and so you can get to know your customers better.
Did you understand how the sales funnel should be structured to convert visitors to your website into customers?
Remember that analyzes need to be carried out constantly because, only in this way, will you understand if your strategy is working and will know how to seek answers to improve every day!
