Some people argue that keywords are no longer important when it comes to getting blog posts and other content to rank on Google and other search engines. This is untrue, however. You just need to be doing your keyword research correctly. Google crawls all content, indexing it based on the topic youre discussing and the keywords youve used. Keep your posts on one topic and go into as much depth as possible. Try to answer questions that your target audience may be asking.
As Google Assistant, Sir, and Alexa continue to become more popular, people are more likely to use voice to search the internet. Its likely that youre regularly visiting at least a few websites that are relevant to your own business. Joining the conversation can be a great way to make a name for yourself by providing thought-provoking and insightful comments.
Email is an incredibly powerful way to increase traffic to your website. Thats because your list is likely to only keep growing and is unlikely to decrease. While blog traffic fluctuates, youll still always be able to email your list. Hosting live webinars used to be expensive. Now, thanks to tools like Google Hangouts, Facebook Live, and YouTube Live, its easy to create live, high-quality webinars without spending a cent.
Unless you have a starting point and a goal, you wont know if youre on the right track to increase traffic. Youll need to pay attention to the data and analytics youre collecting from social media and Google.
Its also a good idea to put the shoe on the other foot. If you can have a micro-influencer blog on your website, theyll share their blog with their audience. That means their audience will be visiting your website, where you can hopefully convert them into fans of your business. Your link profile strength isnt only determined by the number of sites linking back to your website. Its also impacted by how youve structured your internal links.
QA websites are also a great way for you to increase traffic to your website. Thats because websites like Stack Exchange and Quora are amazing at getting you found online without a complicated or comprehensive SEO strategy.
