DO read a few posts from the blog before you send something.You run the best chance of having your post published if it resembles what they typically run. Things to pay particular attention to include word count, reading level (beginner vs. advanced), and voice (serious, kooky, snarky, etc.). If the blog publishes guest posting guidelines, read them (duh).
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DO establish a relationship before you write.This isnt strictly necessary, but if youre trying to get a guest post published on a more exclusive blog, youll have better luck if the editors already have some familiarity with you. You could start by commenting on the blog, linking to the blog from your own, or engaging with the editors/writers on Twitter.
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DONT write a post that already exists 500 times over. Dont send a guest post so basic and familiar that everyone has already seen it or could find a SERP full of the same information with a simple Google search. (You know what Im talking about; weve all seen the Five Ways to Get More Blog Traffic post.) First, you dont want to bore the editor of the blog youre reaching out to, or their readers. Secondly, essentially duplicating a familiar article is a bad SEO practice. Choosing a topic is like choosing a keyword youre aiming for something that has volume, but not so much volume youll get lost in the noise.
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DO write a strong title that matches the content.Sometimes we get guest post submissions that dont live up to the promise of the title. For example, dont submit a post called How Much Time Should You Invest in Keyword Research Per Week? and then write about why and how to do local keyword research. (Yes, this just happened.) In my experience, a good title that clearly communicates what a blog post offers along with some well-placed subheads can make a post 50% better without even changing the content.
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DO send an image or two so the blog editor doesnt have to find one herself.If youre reviewing a software tool or writing a list of your favorite plug-ins, include a screenshot. If youre writing a case study, include a table or graph to illustrate your data.
